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Carie Yaka, Marketing Communications Manager




Increased Color Variety Offers More Flexibility and Choice in Design for Any Project


Anaheim, CA — October 22, 2012 - Parex USA, Inc., the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey, and Merkrete, introduces a brand new Color Collection, equipped with 75 standard colors for use on all acrylic finishes, elastomeric finishes, coatings and primers.

The enhanced Color Chart represents the top selling colors from the company's Parex, Teifs and El Rey brands plus 43 new colors including soft, warm beiges and cool greens, to brilliant blues and robust reds.

"We spent a significant amount of time researching color trends and the most sought after colors in the architectural community," said Heidi Larsen, Parex USA product manager. "Our expanded Color Collection offers a broader variety of hues and tones that are sure to impress and encourage designers to envision the limitless color options that are possible with Parex USA EIFS & Stucco solutions."

To compliment the new Color Chart, Parex USA also unveiled a new Color Fan Deck designed for facade finishes, coatings and primers. The Parex USA Color Fan Deck presents a complete palette of 940 colors in six groups: off-white colors, pastel colors, clear hues, midtones, shaded colors and accent colors.

The two new color tools were created in an effort to support Parex USA's recently launched Envision Campaign to allow for nearly unlimited color possibilities.

Both the Parex USA Color Collection and Color Fan Deck can be used with ColorFast pigments to provide added fade resistance and durability.

Parex USA's corporate marketing efforts to support the Envision Campaign include a signature 20-page brochure, a 5 minute promotional video, redesigned websites and more. For more information, visit



About Parex USA

Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With 64 manufacturing sites and 9 R&D centers in 22 countries, the ParexGroup employs more than 3,700 industry professionals who are the cornerstone of this thriving global organization. To learn more about Parex USA, Inc., please visit



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